As a high school student, Richard Bishara was physically active in sports like track and field. He en-tered the Technion - Israel Institute of Technology, where he studied civil engineering. He then worked for his family's business, designing and building gas stations for four years. He then relocated to the USA and developed a great interest in digital marketing. After further study in that field, he started building and expanding small businesses in various industries. This varied experience has made him an expert in marketing.